Voya Financial
Our business is a mix of direct-to-client work and subcontracting through other creative firms; with Voya, it was great to work directly with their team to develop an extensive series of explainers for Voya’s insurance products. We were contacted by Voya in the fall of 2016; at that time, they had a rudimentary set of animations created several years earlier. Our task was to create a complete, unified look and feel for the series, and, using the same scripts and voiceover, create a new set of insurance product videos.
The scripts featured a series of character-based vignettes, so this led us to create a complete lineup of character designs to populate these stories. We paid close attention to Voya’s brand standards, while striking a tone that was both friendly and trustworthy. We also applied the same visual system to backgrounds, iconography, and typography, ensuring the videos all had a branded, unified look.
With our experience in motion design and character animation, we brought a much higher production value to the animation, delivering a real appeal and friendliness to connect with potential customers.
After creating six 90-second and three longer character-based pieces, along with several more infographic-based explainers for different groups within Voya, we were asked to assist Voya’s team in updating the overall look, featuring a more limited color palette and sophisticated illustration style. Combining client direction with our own recommendations, we developed our first piece in this new style for Voya’s Third-Party Administrator service, and we are in process on a second piece in this style.
Character-based and infographic explainers can play a critical role in the communication mix of financial and other businesses, where complex or abstract concepts must be presented succinctly and clearly. Contact us to see what we can do for your business.
